Understand the account. Choose the next move.

Read the guide 02 / Price

Start with the question you have

01 / Recover

Is the discrepancy eligible?

Check the policy before you prepare the claim.

Is that price change worth keeping?

Set a baseline and review contribution alongside demand.

Read the guide 03 / Manage

Sales or profit moving the wrong way?

Check the account context before changing a bid.

Connected data & MCP

Understand the connection.

Build around the question, the records and the dates.

Connected data & MCP

Connecting Amazon data with MCP: what to check before you build

Connect the question to the right records, keep dates visible and decide what the evidence actually supports.

FBA reimbursements

Recover with the records behind you.

Check the policy, prepare a claim and compare the cost of help.

Amazon reimbursement fees: DIY, tool access and managed recovery

Compare the fee basis, filing work and net recovery before choosing reimbursement support.

Amazon reimbursement policy: eligibility, timing and valuation

Check the claim type, marketplace rules and evidence before treating an FBA discrepancy as money owed.

FBA returns reimbursement: reconcile the refund and the unit

Match customer refunds to return, inventory and reimbursement records before preparing a claim.

How to file an Amazon reimbursement claim

Build an evidence packet, check eligibility and track one case through its resolution.

Amazon lost inventory reimbursement: trace the missing units

Follow inventory events and existing resolutions to document an unresolved loss or damage case.

Profitability & measurement

Start with the economics.

Read margins, price changes and account reports with the right context.

How dependent is your Amazon growth on advertising?

Track changes in ad-attributed sales share and investigate which products are driving them.

How much do Amazon Sponsored Ads cost?

Work out what a click and an order can cost your business before deciding how much to spend.

How to read an Amazon advertising performance report

Connect advertising, sales and stock evidence. Investigate the finding, record a decision and check what happened next.

Amazon Buy Box: what to monitor and how to investigate changes

Understand the Featured Offer, keep a useful observation log and investigate changes before choosing a price or shipping action.

Amazon catalog concentration: how much depends on a few products?

Find out whether concentration is rising because your best products grew or the rest of the catalog weakened.

Amazon FBA fees: build a clear unit-cost breakdown

Follow the costs from a sale to unit contribution, then check the assumptions against your account.

Why Amazon margins shrink when ACOS stays steady

Separate fee changes, refunds, product mix and advertising to find what is reducing contribution.

How to test Amazon price increases without guessing

Choose one product, define the margin goal, and measure whether a price change earns its place.

Why your Amazon ad data does not match your sales

Reconcile reporting windows, clicks, views and actual orders before judging performance.

What is a good ACOS on Amazon?

Calculate a product-specific target from your costs and the contribution you need to keep.

PPC strategy

Give the next action a reason.

Diagnose the account, plan the campaign and decide what to test.

Amazon Business advertising: find the B2B opportunity in your catalog

Find the products and offers business buyers already value before increasing advertising spend.

An Amazon PPC audit checklist that leads to action

Connect campaign findings to product economics and leave with a prioritized change list.

Amazon ad campaign structure: give each campaign a job

Separate discovery, growth and brand protection so each campaign answers a clear question.

Amazon PPC dayparting: test the hours that deserve your budget

Find out whether time of day changes the value of a click before setting a schedule.

Amazon PPC keyword research: from search terms to a testing plan

Choose keywords by product fit and business purpose, then use campaign data to refine the list.

How to optimize Amazon ads

Check product economics, offer conditions and campaign performance before changing a bid.

How to evaluate Amazon PPC tools for your account

Build a useful tool stack around three jobs: understand profit, control campaigns, and explain decisions.

Amazon sales dropping? Find where the decline starts

Separate a weaker market from lost visibility, weaker clicks, and declining conversion.

How to choose an Amazon PPC agency

Ask for the reasoning behind the work, a clear reporting standard, and a plan that fits your catalog.